Blog #4:

David Beckhams Background:

David Beckham was born on May 2, 1975, with the full name David Robert Joseph Beckham. He is best known for his football career, in which he represented a number of Premier League clubs. He rose to prominence in the football world as the first English player to win league titles in four different countries: England, Spain, the United States, and Spain. Beckham retired from football in May 2013 after 20 years on the field, during which time he won 19 major trophies and established a tremendous brand/name for himself. Following his playing career, Beckham has a number of endorsement deals with major global brands.

David Beckham was the only English footballer to win league titles in four different nations, including England, Spain, the United States, and France. Since retiring from football in 2013, Beckham has worked with world-leading brands such as Adidas, Diageo, H&M, L’Oreal, Tudor, and Sands. He has been an active supporter of Unicef for over 15 years and launched the ground-breaking initiative 7: The David Beckham Unicef Fund. He advocates and protects the rights of the world’s most vulnerable children as a Goodwill Ambassador for the organisation.

He is dedicated to promoting and developing British fashion and the UK’s creative industries in his capacity as Ambassadorial President of the British Fashion Council. In 2018, he was named President of Major League Soccer club Inter Miami CF, completing a lifelong dream of owning a football club and ushering in a new era. (Davidbeckham.com 2021) 

Giorgio Armani:
In 2012, David Beckham agreed to a £20 million deal to become Giorgio Armani’s new worldwide ambassador. The contract was for a new underwear front to be featured in a series of billboard and fashion magazine advertisements beginning in 2013. This contract is set to last three years, with Beckham receiving annual compensation as well as royalties. This campaign dubbed the “Emporio SS08I” underwear line, is claimed to have been sanctioned by Giorgio Armani himself. Beckham and his wife Victoria appeared to be excellent friends with the 73-year-old. It was also reported at the time that the key reason for this agreement going through was because of the close relationship between Beckham and Gorgio had . (Vouge 2012) 

Adidas:
Beckham signed a lifetime deal with Adidas in 2003, and it was also revealed that he was paid around £115 million by the large global brand Adidas. Because this was one of the largest sponsorship deals ever in sports at the time, it was covered extensively in the media. As a result of this, he was once again the face of every Adidas campaign and advertisement, as Beckham was one of the most prominent and well-known public figures to emerge from football at the time. . (talksport 2012) 

References: 

Davidbeckham.com (2021) Beckhams History. Accessed 20/02/2022. Available at: 

https://www.davidbeckham.com

Image 1, Accessed 20/02/2022, Available at: https://en.wikipedia.org/wiki/David_Beckham

Image 2, Accessed 20/02/2022, Available at: https://news.sky.com/story/david-beckham-to-mentor-young-footballers-in-new-disney-series-12275207

Image 3, Accessed 20/02/2022, Available at: https://www.businessinsider.com/david-beckham-incredible-brand-2017-2?r=US&IR=T

Talk Sport (2010) David Beckhams Adidas Endorsement. Accessed 20/02/2022. Available at: 

https://talksport.com/football/1008420/david-beckham-adidas-romeo-beckham-puma-deal-neymar/

Vouge (2012) David Beckhams Armani Endorsement, Accessed 20/02/2022. Available at:

https://www.vogue.co.uk/article/reluctant-beckham